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As the new Creative Director for North America I was charged with globalizing their complete product line including updating their style guide redesigning the full branding toolkit for the Byju’s Learning featuring Disney K3 product line.
Redesign the Byju’s / Disney logos and trademark assets across both print and digital
Create new packaging for approximately 25 different K3 SKU’s based on the new K3 design direction derived from modified G 1-3 workbooks.
Maintain oversight and direction on creative aspects for both digital and multimedia marketing campaigns such as digital ad work as well as script writing for short video spots for the July product launch.