Studio

Scott T. Cook

818-723-1646

scott.t.cook@gmail.com

In an effort to align with his new product style guide for the Byju's product line in North America, it was imperative that all marketing material including the logo animation be refreshed. Working with a team of creatives, both in house and contracted, Scott created a cohesive narrative that influenced everything from in store sizzles, to performance marketing spots for both Amazon and social media venues. In many cases due to draconian budget cuts, Scott was able to complete many needed assets himself, as well as to guide an often overburdened international team to create successful outcomes for both Byju's stakeholders as well as an often difficult licensing partner, Disney.

Keeping storytelling central to learning